What is needed is a cybernetic model of society that should integrate (a) – I know everybody hates this – an evolutionarily informed psychology with an emphasis on the Hegelian concept of recognition and on reputation economy and (b) a media theory with a historical dimension. Let us begin with evolutionary anthropology and explain why humans desire recognition: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.735375/full